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Privacy policy

How Tuned In Labs Ltd looks after personal data when you visit tunedinlabs.com. Last updated 8 October 2026.

On this pageWho we areWhat this policy coversWhat we collectHow and why we use itCookiesWho we share it withInternational transfersHow long we keep itYour rightsSecurityChildrenChanges to this policyContact and complaints

Who we are

This website is run by Tuned In Labs Ltd ("Tuned In Labs", "we", "us"), a company registered in England and Wales under company number 17502320. Our registered office is 20 Wenlock Rd, London N1 7GU.

We are the controller of the personal data described in this policy. You can contact us about privacy at privacy@tunedinlabs.com.

ICO registration number: still to add, once Tuned In Labs Ltd is registered with the Information Commissioner's Office.

What this policy covers

This policy covers our company website at tunedinlabs.com. Our apps, Thaw, Soft Focus, Tend and Wavelength, each have their own privacy policy, which explains what happens to the information you put into them. You'll find it in the app and on each app's own website.

What we collect

Information you give us

  • Your email address, if you sign up for updates.
  • Your name, email address and message, if you email us.

Information collected automatically

  • Technical data that every website receives, such as your IP address, browser type, the page requested and the time of the request. Our hosting provider records this in server logs.

We don't ask for, and you shouldn't send us, sensitive information about your health or your relationship through this website.

How and why we use it

UK data protection law requires us to have a lawful basis for each use of your data.

What we doData usedLawful basis
Send you news about our apps, early access and updatesEmail addressYour consent. You can withdraw it at any time using the unsubscribe link in every email.
Reply to your messages and support questionsName, email address, messageOur legitimate interest in answering people who contact us
Keep the website running, secure and free from abuseTechnical dataOur legitimate interest in operating a safe website
Meet legal obligations, such as keeping business recordsAny of the above, where neededLegal obligation

We never sell your personal data, and we don't use it for advertising.

Cookies

This website does not set cookies and does not use analytics or advertising trackers. Fonts are downloaded with the site, so visiting it doesn't send your details to a font service.

If we add analytics or any non-essential cookies in future, we'll update this policy and ask for your consent before setting them.

Who we share it with

We only share personal data with service providers who help us run the website, under contracts that require them to protect it and use it only on our instructions:

  • Website hosting: to be named before launch. The host stores server logs.
  • Email newsletter: to be named before launch. The provider will store subscriber email addresses and send our updates.
  • Email: to be named before launch. The provider will handle messages you send us.

We may also share information if the law requires it, or to protect our rights, our users or the public.

International transfers

Some of our providers may process data outside the UK. When they do, we make sure it's protected by a UK adequacy decision or by approved safeguards such as the International Data Transfer Agreement or the UK Addendum to the EU Standard Contractual Clauses.

How long we keep it

  • Newsletter sign-ups: until you unsubscribe. We then keep your email address on a suppression list so we don't contact you again.
  • Messages to us: up to 2 years after our last contact, unless we need them longer for a legal reason.
  • Server logs: up to 30 days.

Your rights

Under UK data protection law you have the right to:

  • ask for a copy of the personal data we hold about you
  • ask us to correct data that's wrong or incomplete
  • ask us to delete your data
  • ask us to restrict how we use your data
  • object to our use of your data where we rely on legitimate interests
  • ask us to transfer your data to you or another organisation
  • withdraw your consent at any time, where we rely on consent

To use any of these rights, email privacy@tunedinlabs.com. We'll reply within one month. There's normally no charge.

Security

The website is served over an encrypted connection (HTTPS). We limit access to personal data to people who need it and use providers with strong security practices. No system is perfectly secure, but we take reasonable steps to protect your information.

Children

This website and our apps are intended for adults. We don't knowingly collect personal data from anyone under 18. If you believe a child has given us their details, contact us and we'll delete them.

Changes to this policy

We'll update this page if the way we handle data changes, and change the date at the top. If a change is significant, we'll tell newsletter subscribers by email.

Contact and complaints

Questions about this policy or your data: privacy@tunedinlabs.com, or write to Tuned In Labs Ltd, 20 Wenlock Rd, London N1 7GU.

If you're unhappy with how we've handled your data, please tell us first so we can put it right. You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk/make-a-complaint or on 0303 123 1113.

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© 2026 TUNED IN LABS LTD. All rights reserved.TUNED IN LABS LTD · Registered in England and Wales · Company number 17502320 · Registered office: 20 Wenlock Rd, London N1 7GU